Facts and Figures

Presence

60% of people around the world own a mobile phone compared with 40% who have access to the internet. Statistics show that the number of mobile phone users has increased 4% every year since 2013. Meaning the potential number of people reached through SMS is much greater than through email.

Pew Research Centre found that 91% of Americans have a mobile phone that is text ready.

The availability of text messaging is part of its power. Most people with a mobile device are within arm’s reach of their phones 24 hours a day.

Open Rates

Research has found that 98% of SMS messages have a response rate of 45% while, as of 2017, open rates for emails are now 22% with a much lower response rate of 6%. This means that more 3 times the people are reading your messages than opening your emails.